Privacy Policy

Our commitment to your privacy

Updated on May 24, 2024


  1. ACT General Privacy Policy
  2. For EU Residents: GDPR Compliance Statement

ACT Leadership (ACT) places great importance on safeguarding the confidentiality of any information you share with us. In line with this commitment, ACT has established the following Privacy Policy, which applies to all electronically maintained information provided to us, whether through our website (referred to as the ‘Site’) or via other channels such as engagement with our training platforms (Google Workspace, Mighty Networks, Zoom, etc.). It is advisable to also familiarize yourself with our Terms of Use, which govern your interactions with the Site. Please note that this Policy does not extend to any information you might disclose to third parties, including through links on the ACT Site. For information about their Privacy Policies, we recommend reaching out to those third parties directly.

Personal Data Collected by ACT.

ACT may collect, use, store and transfer different kinds of Personal Data about you.  

This personal data encompasses a wide range of information, including but not limited to: 

  • Identity Data – first & last name, company, job title. 
  • Contact Data – billing address, delivery address, email address and telephone numbers. 
  • Financial Data – payment card details if you make purchases from us or if you otherwise subscribe to our chargeable services. 
  • Transaction Data – details about payments to and from you and other details of products and services you have purchased from us. 
  • Technical Data – internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website. 
  • Profile Data – your username, purchases or orders made by you, your interests, preferences, feedback and survey responses. 
  • Usage Data – information about how you use our website, products and services. 
  • Marketing and Communications Data – your preferences in receiving marketing from us and our third parties and your communication preferences. 
  • Information shared with ACT during communications and interactions with us, including content of email messages and phone calls.  

We also collect and use Aggregated Data such as statistical or demographic data. Aggregated Data may be derived from your Personal Data. If we combine or connect Aggregated Data with your Personal Data so that it can directly or indirectly identify you, we treat the combined data as Personal Data which will be used in accordance with this privacy notice. 

We do not collect any Special Categories of Personal Data about you while you visit the Site. 

Embedded Content From Other Websites.

Content featured on this Site may contain embedded elements such as videos, images, or articles. Embedded content sourced from other websites functions similarly to content directly accessed on those websites by visitors. Such external websites may gather data about you, utilize cookies, incorporate additional third-party tracking, and observe your engagement with embedded content. This includes tracking your interactions with embedded content if you have an account and are logged in to the respective website.


Cookies are a standard technology used by commercial web services to store small pieces of information on your hard drive by sending a small string of text to your browser. Cookies make your use of our Site more pleasing and efficient by, for example, ‘personalizing’ your user interface or identifying which parts of the site you have previously visited. Most web browsers automatically accept cookies unless you have configured yours not to accept them. For us to provide you with services, your browser must accept cookies, as they are essential for Site administration and security.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.  

How Personal Information is Collected.

We use different methods to collect data from and about you through various interactions. You may give us your Identity, Contact and Financial Data through: 

  • Direct interactions: by filling in forms or by corresponding with us by post, phone, email or otherwise. 
  • Purchasing our products or services. 
  • Applying for a job.
  • Applying for Coach Certification. 
  • Subscribing to our service or publications. 
  • Request marketing to be sent to you. 
  • Enter a competition, promotion or survey. 
  • Contact us for support or to give feedback. 
  • Automated technologies or interactions: as you interact with the Site, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this Personal Data by using cookies and other similar technologies. 

How Personal Information is Used.

We will only use your Personal Data when the law allows us to. We must use your data only on a lawful basis including, but not limited to using such data to fulfill a contract we have with you; to comply with legal obligations; to lawfully gain information to help us develop our services; to monitor how our website is being used and any issues with the Site; for marketing and communications purposes (as set forth below) to keep you informed of developments and new products; etc. By providing us with your Personal Data, you indicate that you consent to allow us to process and maintain your Personal Data.

Most commonly, we will use your Personal Data in the following circumstances: 

  • ACT may collect information in conjunction with registration for programs and related services and to perform follow-up with its program registrants, as part of the registration process for ACT programs. 
  • Where we need to fulfill the contract to provide you with ACT services. We may use your IP Address to maintain and administer ACT’s Site. 
  • Your IP Address may also be used to help identify you and to gather broad demographic information, some of which we may aggregate and then share with our partners. 
  • We may also use your IP address to track information you have seen on our Site. 
  • We may use your name, email address and mailing address to assist us in communicating with you. 
  • Where it is necessary for our legitimate interests (or those of a third party), and your interests and fundamental rights do not override those interests. 
  • Where we need to comply with a legal or regulatory obligation. 
  • Visitor comments may be checked through an automated spam detection service.

Marketing Uses.

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. You will receive marketing communications from us if you have requested information from us, have purchased goods or services from us, or if you provided us with your details when you registered for a promotion.  We will not supply your details to any company outside ACT for marketing purposes.   

Opting Out of Marketing Messages. 

You can opt out of marketing messages at any time by doing one of the following: 

  • Use the opt-out link at the bottom of any marketing message you receive 
  • Email the marketing department and request to opt-out of receiving messages. 

Data Retention.

  • ACT reviews and classifies all data (electronic and printed) that is in our possession as per our Secure Data Classification Policy, applying the appropriate levels of protection as required by state, federal, and international law, as well as proprietary, ethical, operational, and privacy considerations. Security standards, which define these security controls and requirements, may include document marking/labeling, release procedures, privacy, transmission requirements, printing protection, computer display protections, storage requirements, destruction methods, physical security requirements, access controls, backup requirements, transport procedures, encryption requirements, and incident reporting procedures.  
  • We will only retain your Personal Data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We will actively review the information we hold and when there is no longer a customer, legal or business need for us to hold it, we will delete it securely. To determine the appropriate retention period for Personal Data, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal requirements. 
  • In some circumstances we may anonymize your Personal Data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you. 

Sharing of Information with Third Parties.

  • Although we use third parties to store and process data, we will not sell, share or rent personal information to others except in accordance with this Policy. We will disclose to third parties only the information necessary for the third party to provide contracted services. 
  • We require all third parties to respect the security of your Personal Data and to treat it in accordance with the law. We do not allow our third-party service providers to use your Personal Data for their own purposes and only permit them to process your Personal Data for specified purposes and in accordance with our instructions. 

Use of Information Received by Third Parties.

  • We may obtain information about you provided to us by third parties such as credit reporting agencies or strategic alliance partners to offer you their services and products, to improve our services, or to evaluate your eligibility for our services. 

Disclaimer of Responsibility for Third Parties Sites.

Disclaimer of Responsibility for Privacy Policy and Content at Linked Sites

  • ACT’s Site may provide you with links to other websites. We are not responsible for those sites and cannot control the use of information that you submit once you reach those sites, nor can we control the content of what is offered on those sites or on links from those sites. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit. 


How Your Data Is Protected.

  • ACT takes great precautions to protect our users’ personal information. 
  • When users submit sensitive information via the Site, the information is encrypted and protected with a widely accepted industry standard encryption protocol – SSL.  The servers that we store user information on are also housed in a secure environment. The security of your personal information is important to ACT and we follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. 
  • Access to all our users’ information is restricted. Only employees who need the information to perform a specific job are granted access to personally identifiable information. Furthermore, all employees are kept up to date on our security and privacy practices. Any time new policies are added, our employees are notified and/or reminded about the importance we place on privacy and what they can do to ensure that our users’ information is protected. Employees receive annual Security and Privacy Awareness training.  
  • We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach when we are legally required to do so. 

What Rights You Have Over Your Data.

  • If you have an account on this Site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. 
  • Please submit requests by post to: 

ACT Leadership, Performance Coaching
PO Box 7432
Arlington, VA 22207  
+1 800-834-3532

Data Transfers.

ACT may transfer and store the data we gather about you in countries other than the one where the data was initially collected. Those countries may not have the same data protection laws as the one in which you provided the data. However, when we transfer your data to these countries, we will ensure its protection in accordance with the guidelines outlined in this Privacy Policy. Additionally, we will adhere to all applicable legal requirements to ensure adequate protection for data transfers outside the United States, Canada, the European Union and the United Kingdom. 

FOR EU RESIDENTS: GDPR Compliance Statement

ACT is committed to ensuring the rights of individuals as required by the General Data Protection Regulation (GDPR). We have created this GDPR Compliance Statement to explain our approach to implementing our GDPR compliance program. It describes the implementation of our data protection roles, policies, procedures, controls and measures to ensure ongoing compliance with GDPR. 

Our GDPR Principles: 

ACT takes the privacy and security of individuals and their personal information very seriously. We adhere to the principles outlined in the GDPR and continuously strive to improve our data protection practices. 

Our commitments to your data protection and privacy are: 

  • Lawful Basis for Processing – We only process personal data when we have a lawful basis to do so, such as when necessary for the performance of a contract, compliance with legal obligations, or with the consent of the data subject.
  • Transparency – We provide clear and transparent information about how we collect, use, and process personal data through our Privacy Policy and other relevant communications.
  • Purpose Limitation – We collect and process personal data for specified, explicit, and legitimate purposes and do not further process the data in a manner that is incompatible with those purposes.
  • Data Minimization – We only collect and process personal data that is adequate, relevant, and limited to what is necessary for the purposes for which it is processed.
  • Accuracy – We take reasonable steps to ensure that personal data is accurate and kept up to date. We also provide mechanisms for individuals to rectify inaccuracies in their personal data.
  • Storage Limitation – We retain personal data for no longer than is necessary for the purposes for which it was collected, taking into account legal, regulatory, and business requirements.
  • Integrity and Confidentiality – We implement appropriate technical and organizational measures to ensure the security of personal data and protect it from unauthorized or unlawful processing and accidental loss, destruction, or damage.
  • Accountability and Governance – We have policies, procedures, and controls in place to ensure compliance with the GDPR and regularly review and update our data protection practices.

Data Subject Rights Under GDPR: 

  • The right to access – You have the right to request ACT for copies of your personal data.
  • The right to rectification – You have the right to request that ACT correct and/or complete any information you believe is inaccurate or incomplete.
  • The right to erasure – You have the right to request that ACT erase your personal data without the need for a specific reason as to why you wish to discontinue.
  • The right to restrict processing – You have the right to request that ACT restrict the processing of your personal data. 
  • The right to data portability – You have the right to request that ACT transfer the data that we have collected to another organization, or directly to you. 
  • The right to object  – You have the right to object to the use of your personal data by ACT. 
  • The rights to automated decision making – You have the right to request that ACT not use your personal data in any automated data processing and/or automated decision making. 

Contact Us:

If you have any questions or concerns about our GDPR compliance or our data protection practices, please contact us at:

ACT Leadership  
PO Box 7432  
Arlington, VA 22207  
Phone: 1.800.834.3532 ext 1  

By entrusting your personal data to ACT Leadership, you can be assured that we are committed to protecting your privacy and complying with the GDPR. Thank you for your trust.